Blog Action Day: 10 Great Climate Change Marketing Campaigns

Today is Blog Action Day, a global movement of bloggers to all discuss a single issue on one day around the world. I have been a fan of this concept since the first one back in 2007 when my contribution was a post about "7 tips on eating differently to impact climate change."  This year again the topic is an environmental one - specifically about climate change. In reading and researching for this post, one of the things that was apparent was the growing sophistication of social change campaigns online when it comes to climate change. There are a lot of really smart people passionate about this cause and willing to pour their time, energy and creativity into making a difference.

As an individual, I believe in the mission and purpose behind these and that they are important to help promote. Perhaps equally importantly for readers of this blog, however, is that I believe there are some great marketing lessons in some of the best efforts out there right now and below is a presentation highlighting 10 of the best campaigns that I highly recommend checking out and supporting:




Useful links (including those) mentioned in this presentation:

• http://www.blogactionday.org
• http://www.rolighetsteorin.se/en/
• http://tcktcktck.org/
• http://www.blackle.com/
• http://www.ecofont.eu/ecofont_en.html -
• http://www.kids-vs-global-warming.com/Home.html
• http://www.globalinheritance.org/blogs/read/140/environmentaland-opens-her-doors-at-hollywood--highland
• http://totoroforestproject.org/
• http://www.ebaygreenteam2.com/
• http://www.climatecounts.org/
• http://www.desmogblog.com/
• http://www.grist.org/article/series/skeptics/
• http://www.parkvisitor.com/odwalla/
• http://reforestcalifornia.com/
• http://www.naturerocks.org/

Blog Action Day - #bad2009

This post is part of Blog Action Day 2009, a worldwide initiative started by Envato founders Collis and Cyan Ta'eed, now being run by Change.org. Blog Action Day exists to change the conversation on the web for one day by uniting thousands of bloggers around one important issue - this year, Climate Change. It's not too late to register your blog and participate.

Comments

[Jen]

The slideshow was very enlightening! Very creative solutions for climate change up there. Blackle and Ecofont are the most memorable for me. Great way to present some strong marketing lessons in there as well. Two thumbs up to this post.

[Girlie]

I read a similar topic from a graphic design blog. It's great to know that you guys took a break from writing about marketing or graphic design to give way for creating awareness about climate change.