Site moved to, redirecting in 1 second...

« Taj Hotel Reopens And Welcomes Travellers Home | Main | 3 Ways To Use "Resolution Marketing" In The New Year »

Tuesday, December 23, 2008

2009 Predictions from The Pros At PSFK

Good_ideas_book4_good Tired of 2009 predictions yet? I've had no less than a dozen requests to contribute to compilations of predictions for the next year and have participated in a few. So, clearly I'm part of the problem if you're up to your ears in predictions from bloggers about what the next year will hold. Sometimes in the frenzy for all of us to put together our own predictions, we can lose sight of the fact that there are people who's entire jobs it is to pay attention to the trends happening around us and to put them in context. There are several sites devoted to this, and PSFK (one of my favourites) just released a book well worth picking up. 

Your first reaction will probably include sticker shock (the softcover version is $50) - but once you delve into the ideas there, you'll likely consider it a bargain when priced against much longer reports from industry analysts about what trends to pay attention to in the future. Not only will the 9 "good ideas" shared in the book get you thinking, but you'll also get introduced to lots of sites you've never even heard of, including: (Disclosure: Innocent Drinks are also mentioned in my book.)

Just about the only complaint I had about the preview copy that the good folks at PSFK sent over was that the printing execution done through Blurb clearly must have driven their art directors crazy as it cut off words and images in several places and lacked the sort of high quality design experience overall that anyone familiar with PSFK will have come to expect. Still, despite the print version shortcomings, the ideas in this book will inspire your thinking into the new year in a way that no blog posts (no matter how well written) will do. For that alone, it's worth a look.


TrackBack URL for this entry:

Listed below are links to weblogs that reference 2009 Predictions from The Pros At PSFK:


Thanks for the kind review.

Yes - we're aware of the print quality. Since we sent you the book, we updated the version and republished. Hopefully we'll overcome some of the isses.

Hi Guys!
Just wanted to send in a quick update- India's First book on corporate blogging written by top CEO blogger Rajeev Karwal and social media researcher Preeti Chaturvedi titled "Corporate Blogging in India" was launched at the Oxford Bookstore in Delhi on the 10th of Dec. A hardback version of the book, priced at Rs 345 is available at all leading bookstores. We have created a blog for the same at Corporate Blogging in India. If you don't find a copy at some bookstore, please order the same through our website

Tititag looks the most interesting, i think (although haven't opportunity to play around with it properly yet).


Thanks for the heads up on the book, I'm placing my order now.



I am placing this comment because I have read a lot of articles online and yours was one of the best and most informative I have read in a while. Thank you! Hardaway Press 7 Surefire Ways To Increase Your Traffic Starting Yesterday Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic. So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic. If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday. Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday. To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday. 1) Invest in good advertising with search engines Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic. You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising. 2) Exchange or Trade Links with other sites With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected. 3) Use Viral Marketing Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people. 4) Search and use proper keywords or keyword phrases for your sites content Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you. 5) Write Articles that can lead traffic to your site Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link. 6) Join forums and form online communities Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need. 7) Lastly, Offer newsletters. If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic. --Hardaway Press

Thanks for the post and the great information.

Please check out my predictions of the top trends in public relations for 2009 at:

Best wishes,

Daniel Durazo

The comments to this entry are closed.