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Monday, June 23, 2008

IdeaBar: The 3 Video Project

YouTube is everyone's default location now for not only videos, but music, entertainment and just about any other piece of content you might have seen somewhere and want to see again. Copyright issues aside, having this global library of material available gave me an idea for an interesting social experiment the other day. What if everyone took the time to create a compilation of three videos from YouTube that explored a certain theme or subject they are passionate about?

One compilation could explore the art of making musical instruments. Another would explain winemaking. Another could pull together three videos that explain a complex subject, such as Web2.0. The only thing bringing them together is that each group of three videos is compiled by someone who knows that subject and wants to share that knowledge. What are you passionate about? Can you find three videos online (doesn't have to be on YouTube) to describe it to the world? Leave a comment here with your ideas for three, or post about this on your blog (use the tag "3videoproject") and I will create a list of other compilations here on this post. Here are my three videos to start the project:

The 3 Video Project: Inside India

1. Vande Mataram - One of the most popular videos about India produced by a combination of film and music celebrities, this video has been a national phenomenon in India since its release to commemorate the anniversary of Indian Independence.

2. Deewangi Deewangi - This video is a Bollywood music hit, but is interested because it features probably the most popular current Indian movie actor (Shah Rukh Khan) in a compilation of all his most popular dances and songs from other movies (along with the stars from those movies) in one song.

3. Peugot 206 Ad - This last one is an award winning ad for the Peugot 206 in India. It is also a brilliant and funny commentary on the rise of consumerism in India.

About the Idea Bar: Working in a creative team, the life of our business is new ideas.  We come up with them every day for clients, but sometimes there are ideas that just don't fit a client.  They are too big, too different, or just not quite right. Inspired by John at Digital Influence Mapping Project, the IdeaBar is a category of posts that are meant to be "open source" and offer new ideas for marketing.  Take them and use them ... all I ask for is a link back to this post if you find these ideas useful and talk about them.  Read more IdeaBar posts on this blog.


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Hello Rohit!

this is an amazing experiment and I'd be so happy to give a contribution with my top 3 video chart.
My topic is going to be (since I love tourism related web 2.0 research and summertime =) ) : " Top world beaches". Hope you find it interesting enough...let me know!
Have a great day,


My first passion is the beautiful game. The video for that is easy:

My second passion is technology changing our world. Though there are good examples of tech as a positive force of change, I must come back to the video I consider the most jaw-dropping: The demo of photosynth at TED:

Finally, getting a little back on topic, I might pick a UGC video: Ze Frank's I Knows Me Some Ugly Myspace. It's entertaining and silly, then gets around to an amazing description of what makes UGC so great.

As someone who understands hindi, I think these are fantastic.

Have you seen this one?

Why does the media always skewer the reality that exists. Vande Mataram is a ploy to uplift a country burdened with corruption, injustices, religious and political biases and utter disregard for human rights.

The media will always extol for what it is paid for. Reality notwithstanding!



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