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Thursday, October 11, 2007

10 Truths of Marketing in a Web2.0 World

Imb_innotechlogo I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference.  I had the chance to do a lunch keynote presentation following Allen Olivo of Yahoo - focused on marketing in a Web2.0 world.  The presentation had a great crowd of engaged people and most (surprisingly) managed to stay awake despite my excellent spot right after lunch.  Below is the presentation I gave at the event, and I am told there will be a podcast of the presentation with audio synched with slides online in the next day or two so I will share the link for that as soon as I have it.

Update (10/15/07) - Read a Dutch Translation of this presentation from Enthousiasmeren


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Great presentation Rohit. I really agree with you on points 2, 4, 8, 9 & 10.

Tying that all in is the challenge. Relative content that is authentic but not necessarily a marketing pitch that appeals to your target market. Personally, I believe that goes back the the Cluetrain manifesto, because the companies themselves can't generate a message or conversation like that themselves. Only the brand enthusiasts and clients of the said company can. A lot of people say that you can influence the message, to me the best influence would be no influence at all. The worth of the story from the client is so much more valuable if it is genuine and uninfluenced.

Hey - can you provide a link to your powerpoint presentation (the .ppt file itself)? It's really hard to see the details on SlideShare because it's so small.


Rohit, well done. I think it's a best practice to have large blown-out pictures rather than detailed writing. Your humor, matched with the ideas makes it perfect.

jon, if you go to SlideShare (follow the link on the presentation above) and click "full" on the slide show, it'll come up full screen.

Great presentation - the ideas got me over a couple of hurdles when I pitched a social media marketing to my boss yesterday. Thanks.

monetize your blog with more at

Rohit- Enjoyed the presentation! I really like the "de-emphasis" on blogging as the be all to end all. At the Social Media Club meeting last night at Intel headquarters in Santa Clara, I had some interesting discussions with other companies about getting blogging started. I encouraged them to consider going directly to the "end game"- building a community. I truly believe that it would behoove companies considering jumping into the social media game to leapfrog.

Way to go Rohit! That was a good one. Social media marketing is really speeding up its gears. :)

Hello Rohit,
Just noticed in my backlinks that you have added my Dutch translation :) Thank you. Erno

Hello Rohit,
Just noticed in my backlinks that you have added my Dutch translation :) Thank you. Erno

Excellent presentaion. I agree about what you to say with points 2, 4 and 8. I have some problems with point 9 but it's not a big deal. Excellent job.

By the way, I've also read another article that corroborates a lot of you have to say.

great analysis - very useful for my business

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