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Thursday, June 07, 2007

Rebranding And Announcing A New Book Deal

This blog quietly turned two years old about two weeks ago - and though it was tempting to do a post just about that, there was a good reason for waiting.  Today I have two announcements - one relatively small and one relatively big.  The first small one, is that I have rebranded this blog to drop the "Interactive" from the title.  Over the course of two years I have realized that my passion is writing about marketing ideas in all forms, not just marketing that happens online or fits into a category people might consider "interactive."  Those of you who have seen my business cards or email signature already know that the promotional URL I started using for the blog is anyway (though I am still using as the primary link due to all the Technorati links that URL has now).  Rebranding to simplify also makes it a lot easier to include the blog in your blogroll without running over two lines - which I have had several complaints about!  If you are already linking to this blog and it's not too much effort, I would appreciate if you could change your link to read "Influential Marketing" or "Influential Marketing Blog."  No need to update the URL.

I2m_mcgrawhillbusinesslogo The second announcement is somewhat larger.  I am going to be writing a book focused on marketing authenticity and social media and am thrilled to announce that McGraw-Hill has acquired the book and Herb Schaffner (Publisher in the Business Group at McGraw-Hill Professional) will be editing.  Aside from the chance to take my writing to the next level with a more ambitious project, there are a number of other things that excite me about this partnership.  McGraw-Hill is well known and respected as the company behind publishing BusinessWeek magazine as well as a large number of books for education, business, and many other categories.  They have a huge global operation and have marketing and sales people on the ground in more than 30 countries around the world.  In short, they are the perfect publisher for this project with a large distribution network and plenty of ability to promote the book in the market. 

I plan to solicit plenty of feedback over the next few months and hope to count on many of you who read this blog consistently for candid opinions (positive and negative) to help improve the final product.  Of course, I'll be giving you full credit for any contributions you make (I believe blog karma extends to book karma).  Incidentally, if you are interested in the process behind getting a deal like this together, I would suggest checking out Tim Ferriss' post about it on Noah's blog.  Though I didn't follow exactly the same road as Tim, I certainly hope to duplicate his success and he was a great help to me in getting this project together (also, we are both with the same smart agent - Steve Hanselman).  Over the next few months, I will be rolling out several other online companion efforts around the book.  Stay tuned for more details to come ...


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Double congrats, Rohit! Exciting stuff going on. :-)

Congratulations! This is a great area to mine. Authentic marketing sounds like an oxymoron, but it's time to get marketers to move out of their comfort zone and see what's possible.

Congratulations! This is a great area to mine. Authentic marketing sounds like an oxymoron, but it's time to get marketers to move out of their comfort zone and see what's possible

This is great news, but not surprising. Cannot wait to hear about your experiences ahead with the book project.

Sounds awesome, Rohit! I look forward to reading it :)

Congratulations once again!

Rohit, I tend to just "lurk" on your blog but felt compelled to comment and add to the much-deserved kudos. Congrats on an amazing opportunity! Best, Gary Goldhammer

Congratulations Rohit.

Congratulations. I too am just about to blog about my own publishing deal. For me, it's the next logical step that pursues my love for the written word...and the Web :)

Rohit, congrats!

Rohit - this is great news! Congratulations!

I will aim to read your blog and provide feedback as appropriate.

Congratulations. Looking forward to picking up my copy from Amazon!

That is awesome Rohit!! Keep up the great work and looking forward to hearing how it all goes!

Congratulations, Rohit -- and well deserved. Your advice has always been a complete goldmine to send my readers to for more help with their music promotion businesses.

I've been celebrating the launch today of my e-book, 'The 20 Things You Must Know About Music Online' (free at -- but a real book deal with a real publisher trumps that.

You must be absolutely stoked.

Awesome news!! Congrats and looking forward to reading your book. And learning from it too!

Congratulations! Very cool news. I hope to see the drum solo audience/marketing audience reference on the back cover. :)

Congratulations Rohit.

I will definately keep an eye out for your new book. If it deals with branding, brands, marketing and the web I am hooked!

Good luck.

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


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