NOTE FROM ROHIT: Likeonomics is now AVAILABLE - if you read my previous post and decided to wait to buy it because I asked you to, thank you!!
About four months ago I was sitting at home during an unseasonably warm evening in late January. It was the night of the State of the Union address, and was feeling that unshakeable mixture of happiness and sadness that happens usually on the last day of an amazing vacation. That day I had just delivered the final manuscript for Likeonomics, but as I read the news online that afternoon I found a story that was still bothering me hours later.
The media was reporting on comments from politicians delivered in something called a "prebuttal." A prebuttal (as opposed to a rebuttal) is based on the idea that you can talk about all the ways that you disagree with someone before they have even said a word. Welcome to politics in 2012. In fact, welcome to the world itself.
I have written before about how we are in the midst of a very real believability crisis and to find our ways out of it and build a more trustworthy world will take a new philosophy. Along the path to writing Likeonomics, I researched (and wrote about) many interesting nuggets from history, such as the moment when Microsoft almost bought Pixar to the moment almost exactly thirty years ago when two guys with a crazy idea started The Weather Channel. From the story of Nelson Mandela in South Africa to the surprising tourism policies of the Bhutanese government, the process of writing the book also took me to some unexpected places. Ultimately, what I learned was about far more than marketing or even business.
Likeonomics is really a book about how any of us might become better people. How likeability might be the real secret to trust AND success ... and most of all how BEING more human could help any of us be better in every part of our lives.
This week is launch week for Likeonomics. A chance for me to FINALLY share everything about the book with you. A chance for me to tell you NOT to wait anymore and to go out and buy the book and buy as many copies as you can!
So every day this week I'll be sharing a different story and exclusive excerpt from the book here. Each day will be from one of the chapters featuring a different principle of Likeonomics:
- Monday - This Post!
- Tuesday - Truth
- Wednesday - Relevance
- Thursday - Unselfishness
- Friday - Simplicity
- Saturday - Timing
My goal is simple. The more I can share about the idea of Likeonomics and offer some value back to you and your daily life, the more likely you are to see what the book is about and perhaps decide to pick up a copy.
To give you a head start, here is a password free, no-email-required, completely FREE download of the Prologue from Likeonomics, starting with the interwoven stories of a Lard Salesman, an NFL Agent and a YouTube Star: www.likeonomics.com/excerpt
If your interest is peaked, or even if you are just up for doing something to support me and my efforts this week because you may have found some value in my blog over the years, PLEASE consider buying a copy of Likeonomics RIGHT NOW.
Not only do I hope it will help you become a better entrepreneur, friend, parent, marketer and human ... but I look forward to sharing some real stories and lessons from the book with you throughout this week to show you exactly how!