Refocusing On The "Now"

Something is changing in the world of interactive marketing. For five years now I've written about the intersection of all kinds of marketing, ranging from talking about television and "traditional" media to newer social forms of media. Through it all I have tried to focus on trends happening in the marketing world with an aim of keeping my blog current. That's why over two years ago I changed the name of this blog from "Influential Interactive Marketing" - to just "Influential Marketing." My thought at the time was that talking more broadly about marketing would allow me to offer more valuable content and help readers think about their marketing more holistically rather than just in terms of the latest greatest tool or site.

Let me be the first to admit that I think this may have been a mistake. By talking about marketing in all forms, some have emailed and told me that I no longer have the purity of talking about a single subject extensively. They may be right. So today I'm announcing a shift in focus for this blog. From this point on, I will only write about marketing in real time. That means profiling campaigns as they happen and sharing experiences live. In fact, I'm going to make this blog more like a Twitter stream.

UPDATE: Due to popular demand, I'm going to be changing the name of this blog as well. Check out the new blog header already live for "Twinfluential Marketing."

No one has time to read full length blog posts anymore anyway, so rather than spend hours putting those together, I'll shift my priority to small pithy nuggets of marketing goodness, delivered 3-5 times a week. Of course, this means I'll devote more of my blog to talking about Twitter - how great it is, how you can use it for marketing, how it's changing the world, etc. That's all most readers want to read about anyway. And as anyone in search knows, those Twitter lists are awesome traffic drivers too.

Coming up tomorrow - my inaugural post after the refocus that I've been researching for weeks - "How Twitter Can Solve The Financial Crisis" ...  ... hope you enjoy it!

PS - Let me know what you think of this refocus and please help me spread the word and retweet this message: Starting today, Influential Marketing Blog will focus on the "now." Read why: http://bit.ly/twinfluential

NOTE: This was an April Fool's Day post - read my real perspective here.

Comments

[Amy Dean]

I love the idea of a marketing blog staying in the present moment. Too often people dwell on the past or anticipate the future. It's interesting to see a business twist on Eckhart Tolle's concept, "The Power of Now". Much luck with it.

[amyz5]

is Friday's post going to be "How Twitter Can Cure Cancer" ?

[David Esrati]

April Fools.
but- Twitter is changing the way marketing will react. Latest netflix price increase for blue-ray created a twitterstorm- read about it here: http://www.thenextwave.biz/tnw/?p=675

And, btw- the UK's Guardian went to all Twitter today: http://www.guardian.co.uk/media/2009/apr/01/guardian-twitter-media-technology

[Debi]

Thanks for sharing this! As always, you have a great handle on the everchanging virtual world of social media and marketing. There IS only the NOW...

[Ryan Stephens]

Rohit,

Because this is posted on April 1st and seems a bit tongue in cheek I'm hesitant to take this announcement seriously.

If it is indeed true, then I suspect a certain percentage of relatively new online marketing people will flock over, and the Twitter articles will drive traffic.

That said I think I can only speak for myself in saying that I'd be disappointed that the content would have such a narrow focus. You know as well as anyone Twitter is just a tool, and one that should be a tool integrated into the broader social sphere.

But hey, if you do it I applaud you for taking a chance, and a risk where others would not.

R

[sandip]

Spot on.
Just what I thought your blog should've been doing.
looking fwd to some quick sharp mktg gems

[Isaac]

This was an april fools joke right? the last thing we need are more articles on why twitter is cool. Granted twitter is cool and we're going to be seeing more marketers use it successfully, but i hope this was in fact an april fools joke.

[Alex Hillinger]

I'd like to recommend you call your blog "twinfluential twarketing" as that will certainly gain you more followers and internet fame.

:)

[Rohit]

Yes, this blog post was an April Fool's Day joke. Read what I actually think in my post from April 2nd: http://tinyurl.com/cjnxlm

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