5 Marketing Secrets From Infomercials
Infomercials, those long TV ads that air late at night when most reasonable people should be sleeping, are often ridiculed by consumers and marketers alike. What kind of person would fall for those exaggerated claims and supposedly limited time offers? Surely these offers are only accepted by poor desperate insomniacs with too many credit cards, right? As it turns out, there is a surprising secret truth at the heart of these infomercials ... that they actually work and many of their customers are people just like you and me. Why do these infomercials work so well - and more importantly, what can anyone marketing a product or service learn from them?
The presentation below offers 5 lessons you can learn from infomercials, along with real life examples of each in action:
Great post. Infomercials use at the tenants of "Predictably Irrational" to a tee. Those "get one free" offers always get folks to buy.
Posted by: Chris Slocumb | Monday, March 09, 2009 at 03:11 PM
Great videos. Interesting to see infomercials dissected.
Posted by: Jack Zufelt | Monday, March 09, 2009 at 06:21 PM
very interesting.
Posted by: sandip kumar | Tuesday, March 10, 2009 at 03:04 AM
Infomercial works because they put products and services in context. Context is everything in marketing, and then relevance ... and if you are lucky enough if your ad comes in timely.
Great Post.
Posted by: Mawuna KOUTONIN | Tuesday, March 10, 2009 at 06:13 AM
Great video. Infomercial is actually a smart strategy for convincing your customers into buying your products. Especially the 2nd point in the video is so convincing that it almost gives a "fairytale happily ever after" kind of a view to the customers.
Posted by: Marketing Jobs UK | Tuesday, March 10, 2009 at 08:47 AM
Great post. Very interesting video.
Posted by: Stefanie Hartman | Tuesday, March 10, 2009 at 07:43 PM
Great presentation. Unfortunately I have the urge to buy a snuggie, a shamwow and some proactive.
Posted by: Sharon Wilson | Tuesday, March 10, 2009 at 08:58 PM
Punchy presentation! If these didn't work, they wouldn't keep airing, but they continue to be tweaked, their formula refined by each successive generation of infomercial marketers.
Posted by: Torley | Wednesday, March 11, 2009 at 08:35 PM
That were very good videos. I think infomercials really work well. Try should be given on this..
Posted by: Market and Competitor analysis | Thursday, March 12, 2009 at 07:43 AM
hehe nice, very interesting video
Posted by: Antuan | Thursday, March 12, 2009 at 10:30 AM
Hey Rohit-
One of your best posts yet. Excellent.
So many times we think "infomercials = cheesy!" and then forget that they actually sell a LOT.
Posted by: Shama Hyder | Monday, March 23, 2009 at 09:46 AM
Great post - short, to the point, and true! It's a simple marketing formula that works for any industry.
Posted by: Adrienne Cregar Jandler | Sunday, March 29, 2009 at 12:49 PM
Hi, Nice blog... I love reading your post! Hope you can visit my blog too. I would love to hear from you.
Successful Marketing Secrets
Posted by: Shelly Albright | Wednesday, April 01, 2009 at 12:21 AM