Site moved to www.rohitbhargava.com/2007/04/a_few_nonboring.html, redirecting in 1 second...

« Streakers, Gunmen and The Death of Network News | Main | Inside the Art of Brand Personality: A Preview of Ad-Tech Panel »

Monday, April 23, 2007

A Few Non-boring Ways to Use Twitter For Marketing

Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof.  Collecting groups of text messages and emails from people cataloguing "what they are doing now" might seem like a colossal waste of time, but it has found a devoted following from bloggers and those actively engaged in social media because of the immediacy and real time appeal of sharing your thoughts.  This is different than blogging, this is like carrying a text based recorder on your shoulder to broadcast your location and current thoughts to the world.  It's not hard to see why this would appeal to bloggers who are already sharing their personal views of the world online.  Twitter adds a frame of reference and has the same live appeal of instant messenger.

Still, a quick visit to the homepage of Twitter may leave the uninitiated unimpressed.  It's mostly a collection of people you don't know talking about doing stuff you don't care about.  Even if you read these updates from people you do know, it's tough to get excited about.  The tool, though, offers a great platform for sharing experiences real time and has plenty of potential for marketing.  Here are just a few non-boring ways to use Twitter for marketing:

  1. Capture the live pulse of an event - This is one of the most popular marketing uses that I have seen for Twitter, where it is used to offer a visual display of conversations happening around an event.  More and more interactive events have this, and I suspect other non-Web related events will start to incorporate it as well to offer participants a visual way to track the pulse of an event and determine where to spend time.
  2. Deepen a static experience through live commentary - I saw an interesting story last week about how Fox is going to be using Twitter to promote their new show Drive by having the director provide live updates and directors commentary via Twitter throughout the show.  We will definitely be seeing more of this type of marketing in the near future. 
  3. Facilitate collaborative watching - When it comes to watching video content online or on television, Twitter can allow you to watch something "alongside" anyone anywhere by sharing your impressions and reading impressions from others as a program unfolds.  This is a powerful new method of sharing feedback and ideas   
  4. Add a new dimension to promotions - Scavenger hunts, user generated content campaigns, and other reality based marketing promotions are growing popularity as ways to encourage interaction from customers.  Twitter can offer a way of encouraging dialogue between promotion participants and adding an "instant message style" dimension to a promotion without the privacy and contact acceptance barriers normally associated with using IM for marketing.

Tapping Twitter for marketing is still a relatively unique ocurrence -- but from what I can see, there are plenty of opportunities.  If the popularity of the site continues to grow it's likely these opportunities will continue to get more appealing, and the list of ideas for using Twitter in marketing will grow as well.

technorati tags:
del.icio.us tags:
icerocket tags:

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c4f1253ef00d8341e744f53ef

Listed below are links to weblogs that reference A Few Non-boring Ways to Use Twitter For Marketing:

» This Week in a Post - 28 April from Gary Reid
If you're new here, you may want to subscribe to my RSS feed or by Email. Thanks for visiting!A few things worth noting for this week Boeing use social media, with podcasts for the Dreamliner. Can Web 2.0 Ruin Marketing, great headline but the articl... [Read More]

» The Potential of Twitter from The Marketing Fresh Peel
I was first introduced to Twitter at the same time that the little Twitter bird was flying into the ears of those attending this years SxSW Conference. Since then, I've seen some glimpses of potential in Twitter that make me feel that although Twitter ... [Read More]

» Web Marketing Conference from Web Marketing Conference
I had seen this technology demo d in Boston at the CCSF con [Read More]

» Don't Just Talk to Cardholders, Send Them Tweets from CardMarketing 2.0
Most of you have probably heard of Twitter, although there's a good chance you h [Read More]

» What Are You Doing? from CardMarketing 2.0
Most of you have probably heard of Twitter, although there's a good chance you h [Read More]

» >>>> From the Womnibus Blog: Links You Can Use from Womnibus
How -- and Why -- to Be Authentic "A Few Non-boring Ways to Use Twitter For Marketing" America's Favorite Brands Advertisers Pursue, Embrace Evangelists... [Read More]

» PR-Squared's "Social Media Tactics" Series ... Using Twitter To Create & Inform Communities from PR Squared
The last two posts werent crazy enough for ya? Lets get really wacky. Lets figure out how to use Twitter to help a Big Pharma company. That should be an interesting challenge. Everybody who uses it tends to ... [Read More]

» mobile phone with free gift from mobile phone with free gift
Don't buy your next mobile phone until you know about the free gidts avaiable from a trusted name like Tesco [Read More]

Comments

Wish Twitter would allow you to form groups.

Twitter Group's would be a great addition !

Great post!

Twitter, like SecondLife, is something I hate as an individual (because... who has time for this stuff?), but as a marketer and interactive consultant I had to learn to first understand then and then love them. Your post provides some great ideas that really drive home why I had to learn to love Twitter.

This does make Twitter sound mainly like a way to get people to opt in to blast IM/SMS messages.

Good insights. Ping from The Unofficial Twitter Community and Forums.

http://www.twittown.com

The Drive Twitter feed was pretty cool, made me think a lot about other ways to use Twitter for events.

These are great ideas. Also check out Jaiku.com which enables a conversational element to each "Jaiku" (post). Jaiku also enables the user to set up one's own central point of presence with lifestream data, including your FlickR photos, Twitter, and LastFM music streams, etc. And their mobile feature lets users of Nokia S60 compatible phones transmit their location. I just started working with Jaiku in the USA to help get the word out.

The best thing about Twitter is that it has made my world more interesting and close-knit. Distant friends and family now know what I do on a daily basis which helps me stay in touch much easier. As for business applications, there are many ideas with current in-practice examples.

Thanks, great post. I see that News Ltd has started twittering as part of Australian Fashion Week.

http://twitter.com/OzFashionWeek

Rohit - so have you found any benefit using Twitter?

best of blog
we recommended

In reference to Dino's comment, I know its possible to group within Twitter at least for large scale campaign purposes. Have a feeling self segmentation isn't too far off.

Mindcomet...

I'm new to using Twitter. Have you found any information (blog or forum posts) on how to "group with Twitter"? I've got a large event in early June and I'd like to have many of our event organizers and participants use Twitter to post updates during and leading up to the event. Appreciate any suggestions or leads from anyone.

By the way check this company MDFI. Their stock is set to increase because of their association with Apple iphone and Complete Care Medical. Find more about this company and stock http://www.growurmoney.com/medefile/

I very much like the idea of using Twitter to "Facilitate collaborative watching"

Alternatively, I think old fashioned chat rooms that are self-hosted on your blog whether that be like what Tech President did for the GOP YouTube debates (I think it was Meebo and some other technology) or what the Huffington Post did (via a sign in on Basecamp with output to a Wiki).

In the conference set up its amazing. At Barcamp Nashville, the folks that ran it had a hack which created a stream of eveything people at the Barcamp were posting. I know Wake Forrest runs a huge college event in their fall debate tournament (I think around 500 participants). What did they use to send messages back and fourth? Twitter + mobile. A great way to coordinate events and increase the intensity of shared experiences.

I very much like the idea of using Twitter to "Facilitate collaborative watching"

Alternatively, I think old fashioned chat rooms that are self-hosted on your blog whether that be like what Tech President did for the GOP YouTube debates (I think it was Meebo and some other technology) or what the Huffington Post did (via a sign in on Basecamp with output to a Wiki).

In the conference set up its amazing. At Barcamp Nashville, the folks that ran it had a hack which created a stream of eveything people at the Barcamp were posting. I know Wake Forrest runs a huge college event in their fall debate tournament (I think around 500 participants). What did they use to send messages back and fourth? Twitter + mobile. A great way to coordinate events and increase the intensity of shared experiences.

I very much like the idea of using Twitter to "Facilitate collaborative watching"

Alternatively, I think old fashioned chat rooms that are self-hosted on your blog whether that be like what Tech President did for the GOP YouTube debates (I think it was Meebo and some other technology) or what the Huffington Post did (via a sign in on Basecamp with output to a Wiki).

In the conference set up its amazing. At Barcamp Nashville, the folks that ran it had a hack which created a stream of eveything people at the Barcamp were posting. I know Wake Forrest runs a huge college event in their fall debate tournament (I think around 500 participants). What did they use to send messages back and fourth? Twitter + mobile. A great way to coordinate events and increase the intensity of shared experiences.

Rohit, this blog entry is even more relevant today. The ability to track and follow conversations based on our personal passions is unprecedented. If we can learn to filter out the meaningless "went for lunch" bahooey, and get the valuable stuff, it really becomes a great twitter experience.

It really blows my mind what twitter can connect me to in just seconds now...really, really cool.

Want to have a high quality service on Search Engine Optimization? Do

you want to see your site on top of Google? If the reply is yes, we

have a solution for it. Please be with us and we will serve your needs.

Kindly visit the site and you will get the desired results.

hotel internet marketing company

WORLDWIDE client base in the cell phone sector. Tremendous opportunity to get in the stock now. Check out how big the opportunity is at www.icoft.com/roke.html

WORLDWIDE client base in the cell phone sector. Tremendous opportunity to get in the stock now. Check out how big the opportunity is at www.icoft.com/roke.html

WORLDWIDE client base in the cell phone sector. Tremendous opportunity to get in the stock now. Check out how big the opportunity is at www.icoft.com/roke.html

WORLDWIDE client base in the cell phone sector. Tremendous opportunity to get in the stock now. Check out how big the opportunity is at www.icoft.com/roke.html

Nice post. The best thing about Twitter is that it has made my world more interesting and close-knit.

Hi,
Very nice post.The ability to track and follow conversations based on our personal passions is unprecedented. If we can learn to filter out the meaningless "went for lunch" bahooey, and get the valuable stuff, it really becomes a great twitter experience..

Everyone here seems to be using twitter for their own business purposes.

The comments to this entry are closed.