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Wednesday, February 01, 2006

Using Blogs for Personal Marketing

Guy Kawasaki has an interesting post on his blog today about his traffic after 30 days of blogging.  Not surprisingly, his blog is hugely popular, with lots of loyal readers ... but one really interesting point from this is how positively his blog has impacted sales of his book (propelled it from an Amazon sales rank of between #1,500 and #2,000 to it's current state between #500 and #750).  After just 30 days.  Now the additionally interesting piece of this, is that by providing links to his books on Amazon, he has found a secondary revenue model for consumers buying the books through those links.  Put that together with the surge in awareness of his ideas and existence (for those who might not have heard of him) - and the conclusion is the using a blog for personal marketing definitely works.  It's a big reason why many people blog about professional topics. 

So, in honor Guy's posting style, here are some of my observations on how to effectively use your blog to market yourself:

  1. Share insight, not the obvious.  The really successful blogs are the ones that have a point of view.  Sometimes posts on what just launched or new people blogging are fine ... if you have a scoop.  But if you have a deliberate point of view, and original ideas - readers will take notice.  More importantly, they'll respect you for it.
  2. Link to your influencers.  Part of personal marketing is networking - and networking is all about meeting the right people.  In your industry, there are probably people you admire.  Guy is one of the people I admire.  That's part of the reason I'm writing this and linking to his blog.  Bloggers pay attention to who links to them.  Sharing your voice and building on your influencer's ideas is great way to help them realize that you exist.
  3. Optimize your blog and posts for search. Everyone has some kind of percentage statistic for how important search engines are to site traffic.  And search engines love blogs.  As a result, you don't have to be an SEM whiz to optimize your site.  Just use keywords, add tags, have good categories and good titles for your posts.  You'll be surprised how many people start to find your site.
  4. Talk about what you know. I love the tagline for Squidoo - everyone is an expert.  It's true, but what's even more true is that people want expertise.  They are often seeking it online.  If your blog shares your expertise with the world, you will build your reputation and get great PR.  John's blog on organizational skills is a great example of this. 
  5. Make your blog part of your signature. Every day you meet people - or send emails.  If you are in an industry like mine, you can send hundreds of emails a week.  These are your single greatest marketing opportunities.  Put your blog on there, and drive people there to learn more about you and your expertise.  You never know how it might pay off.
  6. Post about the moment.  There are times when I have been in the middle of a pitch for a technology client - and so I posted on my blog about what it takes to reach IT managers, for example.  It's easy because it's the mindset I am in at that moment - but it's also a softer sales tool.  If a client that I am pitching does manage to make it to my site, they will find something relevant and helpful.  On some future pitch, that might make the difference between winning and losing.
  7. Have a good archive.  Chances are, the times when you first let someone know about your blog, there will be lots of older content that is relevant, but hidden from the front page.  This is especially true when you have been posting for a long time.  To help your readers find all the smart ideas you have posted in the past, great categories, features like a site calendar and a powerful site search are vital.  Otherwise some of your best ideas could be lost or hidden from the very people you want to read them.

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Listed below are links to weblogs that reference Using Blogs for Personal Marketing:

» John Trosko from OrganizingLA Blog
The OrganizingLA Blog is our way of sharing clever organizational ideas for your home and your business, along with hip tips and cool humor. This Blog is an educational tool. It's an inspirational tool. And yes, it's a great way [Read More]

» John Trosko from OrganizingLA Blog
The OrganizingLA Blog is our way of sharing clever organizational ideas for your home and your business, along with hip tips and cool humor. This Blog is an educational tool. It's an inspirational tool. And yes, it's a great way [Read More]

» Marketing Yourself with a Blog from Internet Marketing Tips for Professionals and Small Businesses from Denise Wakeman
An excellent post on using blogs to market yourself was recently brought to my attention. Written by Rohit Bhargava, VP for for Interactive Marketing with Ogilvy Public Relations Worldwide, there are 7 excellent tips for how to effectively use a blog t... [Read More]

» Using Blogs for Personal Marketing from Scrapbook Marketing Consulting Services
Via Denise Wakeman's Internet Marketing Tips for Professionals and Small Businesses, a blog entry by Rohit Bhargava with tips on Using Blogs for Personal Marketing....here are some of my observations on how to effectively use your blog to market yourself: [Read More]

Comments

Rohit, thank you so much for your wonderful post and for including me. I am really honored. I learned much of what I know from Denise Wakeman-- plus a lot of hard work.

One thing I would really suggest is that you consistently post. Two times a week is a must. I also use the postings to market, or to let others in my "sphere of influence" know that I posted something that may be of value to them. This is especially important when I have an upscale Client or celebrity who obviously doesn't have the time to subscribe to (or want to for that matter) to my OrganizingLA Blog.

For instance, if I post some tips on how to get organized for business travel, I may just e-mail special friends, or Clients the link (and not to my entire database.) It keeps our interactions fresh, and they see the quality of my work and level of caring. 6 months of this, and I'll get a referral or two. I am just being myself-- doing what I love to do. Again thanks.

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I've been reading your blog for some time now, and I'm surprised that I haven't seen this post before. Thank you for putting into words what I've been trying to do since June 2006. I started a blog, 25 cents (http://25cents.wordpress.com), to put on my resume to show that I knew something about SEO (not a lot).
More recently, now that I've been in the online media industry since Feb 2006, I've decided to create another blog -- to house my views on the internet industry in general. Or at least what I know about it. After the success of 25 cents (which I intend to maintain for as long as possible), I'm fairly confident I can build up web.impact as much and far beyond.

Indian stock market
has shown new height's in recent days. However whenever stock market is high it will see selling pressure, due to which market will face correction. This correction will be more fruitfull. Nothing to worry market is expected to go more rocket high.

Get free daily intraday tip at
sharetipsinfo


Regards

sharetipsinfo


Hi
Your blog is quite nice and informative.
As far as stock market is concerned. Trading in market requires
both time and Knowledge. Without these two factors its impossible to trade .
If you get recommendations from some specialist then also you must keep in mind its your money you
should invest it wisely. Its always advisable to get recommendations from analyst but again before investing you should do your research also.
Indian stock market is very high already now wait for dips before going long in Nifty or in some script.

We are bullish on Indian stock market to reach new highs.. Sensex is due to kiss 15000 mark in just one month. So count on us.
We hope it has given idea that you dont have to short your positions, Just hold them for a while to see real upmovement.

Best Buy is INFOSYS

If you have any Query please feel free to contact us.

Regards n love
Sharetipsinfo team

Hi
Your blog is quite nice and informative.
As far as stock market is concerned. Trading in market requires
both time and Knowledge. Without these two factors its impossible to trade .
If you get recommendations from some specialist then also you must keep in mind its your money you
should invest it wisely. Its always advisable to get recommendations from analyst but again before investing you should do your research also.
Indian stock market is very high already now wait for dips before going long in Nifty or in some script.

We are bullish on Indian stock market to reach new highs.. Sensex is due to kiss 15000 mark in just one month. So count on us.
We hope it has given idea that you dont have to short your positions, Just hold them for a while to see real upmovement.

Best Buy is INFOSYS

If you have any Query please feel free to contact us.

Regards n love
Sharetipsinfo team

Hi
Your blog is quite nice and informative.
As far as stock market is concerned. Trading in market requires
both time and Knowledge. Without these two factors its impossible to trade .
If you get recommendations from some specialist then also you must keep in mind its your money you
should invest it wisely. Its always advisable to get recommendations from analyst but again before investing you should do your research also.
Indian stock market is very high already now wait for dips before going long in Nifty or in some script.

We are bullish on Indian stock market to reach new highs.. Sensex is due to kiss 15000 mark in just one month. So count on us.
We hope it has given idea that you dont have to short your positions, Just hold them for a while to see real upmovement.
If you have any Query please feel free to contact us.

BEST BUY- BUY INFOSYS and keep it for long term its target is 4000 in long term. If you want to know reason contact us.

Regards n love
Sharetipsinfo team

See Sensex now its -530 Points down & Nifty now -152 points down.

See our Relcapital Short call also its zooming & come down now its trade at 1132 book partaical profit in it.

www.ShareGyan.com

Hi Friends
Please try to recall we claimed that Sensex will touch 15000 mark very soon, We believe that we were the first one to make this claim. Now just see we .
The story doesn’t end here only.
Now we are making you beware that now trade with due care. As Nifty and Sensex will see correction now.
We are making this statement but still we request you don’t start shorting right now, and no need for panic at all. We are just making you aware that you need to take precautions.

Apart from this We would like to highlight few facts also regarding SENSEX journey to 15000 mark.

BIGGEST GAINERS

COMPANY % CHANGE
L&T 61.7
BHARTI AIRTEL 35.6
RIL 33.7
TATA STEEL 26.4
BHEL 20.4

RAGING BULLS

MILESTONES DAYS
4000-5000 2551
5000-6000 125
6000-7000 1965
7000-8000 80
8000-9000 81
9000-10000 70
10000-11000 43
11000-12000 30
12000-13000 193
13000-14000 37
14000-51000 213

Right now best buy are any IT stocks specially TCS and INFOSYS are very hot for buying.

We hope this information will be quite beneficiary for you and can be used appropriately.

Regards
Sharetipsinfo team

Using the internet for your personal marketing is very important because nowadays there are millions of people who use it and this way the things you're offering would become more famous.

By the way check this company MDFI. Their stock is set to increase because of their association with Apple iphone and Complete Care Medical. Find more about this company and stock http://www.growurmoney.com/medefile/

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This is obviously one great post. The information are very insightful and helpful. Thanks for sharing all of these.

Markets are likely to open and trade weak for next several days. But I expect Sensex to hit 18,500 by September - October. Investors can buy Vakrangee Software 237, Reliance Capital 1500, Marg Ltd. 275, Petronet LNG 79 and Parsvanath at 225. BSEIndia

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Excellent topic..
From many days i was waiting for this topic...
Thanks a lott friend..
:)

If you free then spare a little time to check my posts..
I wrote few best posts regarding marketing and complete seo.
http://elechub.com/category/search-engine-optimization/
Thanks,
Rohit.

This blog is nice and informative,it is pleasure to post a comment on this usefull blog

As we said earlier now a days indian stock market is giving mixed results so one may go for only Intraday Trading and not for the long Positions so that the Profits are not disturbed

All the Best

Warm Regards

KnowYourProfit.com Team

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----------------------
valrossie
influencer

It certainly is true what you said about keeping a good archive. I've only started reading this blog after you wrote "personality not included" but naturally missed this 2006 post till I searched for "Personal Marketing".

Really shows how much value there is in the posts you have on this blog.

Hi Rohit,
Very nice post :)
I'm interested in the use of social software in business, such as marketing, sales, BPM, CRM. Some of your posts about the use of wikipedia and blog in business are very informative.
One thing I notice is that you do not provide tags in your posts. Anyway, good arrangement of categories and popular posts can give advantages.

This blog is novice and informative,visitors will surely be benefitted,Its our pleasure to post Informative content on this useful blog created by webmaster.


Now as such we have seen in past few trading sessions that Market has become volatile and also there were also most of the stocks are available in discounts which means that the right time has come when one can invest in this Indian Stock Market with handsome gain in over a period of time along with that one can also opt for
doing Intrading Trading now
days as stock specific movement is there.

Happy Deepwali and Happy Trading as well

Quieries are welcomed at:


KnowYourProfit
+91-9871142419

This blog is nice and informative,good to know that the blog created by the webmaster is very helpfull to the visitors

Now on Saturday i.e 6th Dec'08 RBI has cut Repo rate by 100 BPS to 6.5%, due to this we can see some rebound in the Indian Stock Market,as this is one of the factors which will also decide the movement of Nifty in coming days along with different other factors,our advice for intraday traders is to trade light


Any Query

Call us

+91-9871142419
+91-9212663485


KnowYourProfit

This blog is nice and informative,good to know that the blog created by the webmaster is very helpfull to the visitors

Now on Saturday i.e 6th Dec'08 RBI has cut Repo rate by 100 BPS to 6.5%, due to this we can see some rebound in the Indian Stock Market,as this is one of the factors which will also decide the movement of Nifty in coming days along with different other factors,our advice for intraday traders is to trade light


Any Query

Call us

+91-9871142419
+91-9212663485


KnowYourProfit

Nice post Rohit
-----------------
web development company

This blog is nice and informative,its our pleasure to post a comment on this blog created by the webmaster


Now as such we had seen in the month of Feb'09 that volitality was very much there considering the various factors deciding the movement of the Indian Stock Market

Now in the coming Month of March'09 which is also the year's closing period,also the important Policies would might be declared around the world will be deciding the movement of Indian Stock Market


Happy Trading a Head


Queries are welcomed

09871142419
09212663485


[email protected]


KnowYourProfit

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