SVP, Global Strategy & Marketing | Ogilvy
Adjunct Professor, Global Marketing | Georgetown University
Blog: www.influentialmarketingblog.com
Book: www.personalitynotincluded.com | www.readpni.com
NEW BOOK: www.likeonomics.com | www.facebook.com/likeonomics
Email: rohitaustralia [at] gmail [dot] com
Let's face it, bios usually stink to read (and are a real pain to write). Here are a few options to tell you a little bit more about me - no matter how much time you have. Feel free to cut and paste these as needed, or contact me if you'd like a more customized version!
One-Line Bio: Rohit is the award winning author of Personality Not Included, a founding member of the Ogilvy 360 Digital Influence team, and Adjunct Professor of Global Marketing at Georgetown University. [Note: If you are using any of these bios online, please keep the links]
"Almost 100 But Actually 110" Word Short Bio: Rohit is a marketing expert and founding member of the Ogilvy 360 Digital Influence team, the world's largest global network of social media strategists and the best selling author of Personality Not Included. His second book called Likeonomics will be published in early 2012 and his personal marketing blog Influential Marketing has been featured in the Wall Street Journal and named one of the top 25 marketing blogs in the world. Rohit has been invited to speak at TEDx, Wharton, CES and quoted as a marketing expert by Fast Company, NPR, SkyNews, and The Guardian (UK). He lives in Washington DC, where he is also an Adjunct Professor of Marketing at Georgetown University.
100-ish Word "But Who Really Cares About Word Count" Bio (with personality): Rohit is a founding member of the 360 Digital Influence group at Ogilvy where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of others. He is the author of the best selling book Personality Not Included, an actually useful (gasp!) guide on creating a more human business, published in 8 different languages. He has written over 900 pieces of marketing advice on his personal blog Influential Marketing and still wishes he had more time to blog! His second book called Likeonomics will be published in early 2012. Rohit has been featured as a marketing expert in The Wall Street Journal, BusinessWeek, NPR and other suitably impressive places. He teaches marketing at Georgetown University and is proud of his reputation as a fun and "non-obvious" keynote speaker who has presented across the world on authenticity, creativity, storytelling, business trends, social media, and why marketing is no longer like feeding a baby.
"Super Long In Case You Have Lots Of Time" Bio: Rohit is a founding member of the Ogilvy 360 Digital Influence team, the world's largest global network of social media strategists in 27 countries, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever and dozens of others. He is the best selling author of Personality Not Included, an entertaining and useful guide to creating more human businesses which is available in more than 50 countries around the world in 8 languages. His second book, called Likeonomics will be published by Wiley in early 2012. He has published over 900 pieces of marketing advice on his personal marketing blog called Influential Marketing, which AdAge Magazine ranked among the top 25 marketing blogs in the world and was described by the Wall Street Journal as "intellectual and educational."
Rohit has been featured on the covers of MarketingChina and PRWeek magazines and been quoted or interviewed as a marketing expert for SkyNews, WashingtonPost, Fast Company, NPR, CNN, The Guardian and other print, regional radio and broadcast outlets around the world. In addition, he is a featured contributor to the American Express Open Forum and the USA Network blog Characters Approved.
Rohit is also a popular keynote speaker on marketing and business and has been invited to speak by TEDx, CES, National Association of Broadcasters (NAB), AMA (American Marketing Association) and over 100 other organizations around the world. In the past year, he has spoken at events in Oslo, Beijing, Brussels, San Francisco, New York, London, Paris and Toronto. As an Adjunct Professor at Georgetown University, Rohit teaches a popular Global Marketing course which challenges students to study 7 different countries each semester and he has been named one of the Most Influential South Asians In Media & Marketing.
In 2006, Rohit invented the concept of Social Media Optimization (SMO) on his blog (and recently updated his original 5 rules with the 5 new rules of SMO), and is widely recognized across the marketing industry (and on Wikipedia) for this. Before moving back to America, Rohit led the interactive team at Leo Burnett Advertising Agency in Sydney, Australia where he lived for 5 years and led marketing campaigns for Arnotts, Subaru, Malaysia Airlines, Kelloggs, and Maggi.
He holds dual citizenship with Australia and the US, and currently lives in Washington DC with his wife and two young sons, Rohan and Jaiden.
See a list of Rohit's Upcoming Speaking Engagements >>
