Senior Vice President, Strategy & Marketing
Ogilvy 360 Digital Influence
Blog: www.influentialmarketingblog.com
Book: www.personalitynotincluded.com | www.readpni.com
Email: rohitaustralia [at] gmail [dot] com
One-Line Bio:
Rohit is the award winning author of Personality Not Included and a founding member of the 360 Digital Influence team at Ogilvy.
Short Bio: Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. He also writes the Influential Marketing blog, one of the 50 most popular marketing blogs in the world.
100 Word Bio: Rohit is a founding member of the 360 Digital Influence group at Ogilvy and author of the best selling new book Personality Not Included, a guide on how to use personality to reinvent your marketing that has been published globally in 8 versions. He publishes the Influential Marketing blog, which AdAge ranks among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, BusinessWeek, and other global media. He is a frequent keynote speaker on marketing and business and is commonly recognized as the creator of the new marketing concept Social Media Optimization (SMO).
100 Word Bio (with personality): Rohit is a founding member of the 360 Digital Influence group at Ogilvy and author of the best selling new book Personality Not Included, an actually useful (gasp!) guide on how to use personality to reinvent your marketing. He writes the Influential Marketing blog, which AdAge ranks among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, BusinessWeek, and other impressive places. He is a fun and "non-obvious" keynote speaker who has presented across the world on authenticity, social media, and why marketing is no longer like feeding a baby.
Full Bio: Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy, a group focused on developing social media and word of mouth marketing strategy and campaigns for clients including Intel, Unilever, Lenovo, Ford, CDC, Lance Armstrong Foundation and many others. He is author of the award winning new marketing book Personality Not Included, an entertaining and useful guide to using your personality in marketing, which is available in more than 50 countries around the world in 6 languages. For four years, he has published the Influential Marketing blog, which AdAge considers among the top 50 marketing blogs in the world and was called "intellectual and educational" by the Wall Street Journal.
He is widely recognized
across the marketing industry (and on Wikipedia) for inventing the
concept of Social Media Optimization (SMO) on his blog, and has been featured as an expert in global media including BusinessWeek, MarketingChina, PR Week UK, Fast Company, BusinessWorld, Le Figaro and many other publications. Rohit is a frequent and entertaining keynote speaker at at events around the world with recent keynote appearances in Singapore, London, Kiev, Toronto, Paris and more than dozen cities across the US in the past year. In 2009, he was also named one of the most influential South Asians in Marketing and Media.
Prior to joining Ogilvy in DC, Rohit led the interactive team at Leo Burnett Advertising Agency in Sydney, Australia where he lived for 5 years. He holds dual citizenship with Australia and the US. He currently lives in Washington DC with his wife and two young sons, Rohan and Jaiden.
See a list of Rohit's Upcoming Speaking Engagements >>
